Rooted in heritage and nurtured for flavour - where tradition meets taste.

our story

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the pavarotti’s story

Nestled in the heart of Puglia, Italy, our family-owned potato farm stands as a testament to tradition, excellence, and the relentless pursuit of quality. With a history spanning three generations, we are proud to grow the finest new potatoes that italy has to offer.

Our journey began in Puglia over 60 years ago when we first sowed the seeds of our farming legacy. for three generations we have been dedicated to the cultivation and production of some of the finest produce that italy has to offer, our dedication to the sandy soil and a deep respect for the land's natural rhythms were values passed down throughout the years. Today, we continue to honour this legacy by upholding the same principles while incorporating the latest innovations in sustainable agriculture.

As a family, we take immense pride in delivering the finest new potato for our customers. We value the trust placed in us to provide you with the best new potatoes and We are dedicated to preserving the environment, maintaining our family's legacy, and delivering the excellence that only a three-generation farm can offer.


Thank you for choosing our potatoes. We look forward to being a part of your culinary journey, and we invite you to savor the exceptional flavors of pavarotti’s, one potato at a time.

our potatoes.

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the Pavarotti’s potato

We are located in the middle of an ecosystem known as "Gargano Park" where the respect for local flora and fauna are observed with extreme rigour. The close relation between all these environmental and natural characteristics, together with the variety of potato produced exclusively by ourselves for more than 40 years, allows us to produce this exquisite new potato. firm and yellow with a long oval shape and an incredibly thin skin that never needs to be peeled - pavarotti’s manage to create a unique product that is suitable for the palates of true connoisseurs of new potatoes.

The farm where our potatoes are grown is located in the small area between Margherita di Savoia and Zapponeta; this area is characterised by a very particular type of soils of a very light white sand as well as a very specific micro-climate with the sea on one side and the magnificent saltworks on the other.

This is where we grow our famed potatoes - Pavarotti’s potatoes have been recognised as one of the best in the world for both appearance taste and texture. Every year it is a highly anticipated season by all of our customers as it approaches the end of October and early november. 

this very special potato has a unique and creamy taste, accompanied by good cooking resistance and high flavour, so much so that it is recommended to consume it boiled with its own peel or roasted in the oven.

where to buy

Wellfresh Produce

Minerva mill innovation centre
station rd, Alcester
Warwickshire
b49 5et

telephone
01789 333288

email
hello@wellfreshproduce.com

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